Welcome to Asoobi, a digital platform owned and operated by ASOOBI Private Limited, a company incorporated under the Companies Act, 2013, bearing Corporate Identification Number (CIN) U63122JH2026PTC027055, with its registered office in Jharkhand, India (hereinafter referred to as "Asoobi", "we", "us", or "our").

These Terms and Conditions (hereinafter referred to as "Terms", "Agreement", or "T&C") together with our Privacy Policy, Cookie Policy, Cancellation and Refund Policy, KYC Policy, and any other policies, guidelines, or supplemental terms published on the Platform (collectively, the "Policies") govern your access to and use of:

• The website asoobi.com and all its sub-domains;
• Our mobile applications for iOS and Android;
• Our APIs; and
• All related services, features, content, dashboards, and functionality offered by Asoobi

(collectively referred to as the "Platform").

These Terms constitute a legally binding contract between you and ASOOBI Private Limited under the Indian Contract Act, 1872. Your continued use of the Platform after any modification to these Terms shall constitute your acceptance of such modifications.

These Terms are published in compliance with the requirements of the:

• Information Technology Act, 2000 ("IT Act")
• Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 ("IT Rules 2021")
• Consumer Protection Act, 2019
• Consumer Protection (E-Commerce) Rules, 2020
• Digital Personal Data Protection Act, 2023 (as and when fully in force)
• Any other applicable Indian laws and regulations

For the purposes of these Terms, the following definitions shall apply:

• You must be at least 18 years of age or the age of majority in your jurisdiction, whichever is higher, to register and use the Platform, enter into contracts, or conduct financial transactions.
• Minors between the ages of 13 and 17 may only access certain limited, non-transactional features of the Platform with verifiable consent of a parent or legal guardian, solely for informational browsing purposes. Minors may not create profiles, enter Deals, participate in Competitions involving monetary prizes, or engage in any form of financial transaction.
• The Platform is strictly not intended for, nor directed at, individuals under the age of 13. If Asoobi becomes aware that a person under 13 has registered, we will immediately terminate the account and delete associated data.

• You must have the legal capacity to enter into a binding contract under applicable law.
• If you are registering as, or on behalf of, a business entity, you represent and warrant that you have the authority to bind that entity to these Terms, and that the entity is duly incorporated and in good standing under applicable laws.
• Persons adjudicated as insolvent or under any legal incapacity that prevents them from entering into contracts are not eligible to use the Platform.

• You must not be located in, or a national or resident of, any jurisdiction where your use of the Platform would be illegal or unlawful under applicable local, national, or international law.
• You must not be subject to any trade sanctions, export control restrictions, or related prohibitions.
• You agree to comply with all applicable laws and regulations in connection with your use of the Platform.

• To access most features of the Platform, you must create an account by providing accurate, current, and complete information as prompted during the registration process.
• You are responsible for maintaining the accuracy and completeness of your account information and must promptly update such information when it changes.
• Each User is permitted to maintain only one active account on the Platform. Creating multiple accounts for any purpose, including circumventing bans, restrictions, or reviews, is strictly prohibited and may result in permanent suspension of all associated accounts.
• You must not create an account using false, misleading, or impersonated identities.
• You must not create a fictitious person or misrepresent your identity, affiliation, or relationship with any brand, celebrity, or public figure.

• You are solely responsible for maintaining the confidentiality and security of your account credentials (username, password, and any authentication codes or tokens).
• You agree not to share your account credentials with any third party, except as expressly permitted under Section 13 (Social Media Account Management) of these Terms.
• You must immediately notify Asoobi at contact@asoobi.com upon discovering or suspecting any unauthorised access to or use of your account.
• Asoobi shall not be liable for any loss, damage, or liability arising from your failure to comply with your account security obligations or from any unauthorised use of your account that occurs prior to notification to Asoobi.
• You are fully responsible and liable for all activities, transactions, and actions conducted through your account, whether authorised by you or not, including actions taken by any authorised or unauthorised third party.

• Asoobi may require Users, particularly Creators and Brands engaging in financial transactions, to complete a Know Your Customer (KYC) verification process to confirm their identity and eligibility.
• KYC verification may require submission of government-issued photo identification (such as Aadhaar, PAN, Passport, Driving Licence, or equivalent), business registration documents, bank account details, GST registration (where applicable), or other documents as Asoobi may reasonably require from time to time.
• KYC-verified Creators may receive special badges, priority placement, or enhanced features on their profiles. Asoobi does not guarantee verification badges to all applicants and reserves the right to deny, revoke, or modify verification status at its sole discretion.
• Submission of false, forged, or misleading documents during the KYC process constitutes fraud and will result in immediate account termination and may be reported to appropriate law enforcement authorities.
• Asoobi shall store and process KYC information in accordance with its Privacy Policy and applicable data protection laws.
• Asoobi reserves the right to periodically re-verify Users and to require updated KYC documentation.

• Creators acknowledge that all information displayed on their profiles — including follower counts, engagement statistics, niche categories, past collaborations, and content samples — must be accurate, current, and not misleading.
• Providing inflated, purchased, or artificially manipulated social media metrics is strictly prohibited and may result in account suspension, removal of the Creator from active Deals, and potential legal action.
• Asoobi does not independently verify or guarantee the accuracy of social media statistics displayed on Creator profiles and accepts no liability in connection therewith.

• Brands must accurately represent their company name, industry, legal entity type, registered address, GST number (if applicable), and the nature of products or services they intend to promote.
• Brands may not impersonate other brands, companies, or registered trademarks.
• Asoobi reserves the right to verify a Brand's legitimacy at any time and may suspend Brand accounts where legitimacy cannot be established.

• Asoobi operates solely as a neutral, technology-enabled intermediary marketplace that facilitates connections, communications, and secure payments between Brands and Creators.
• Asoobi is an "intermediary" as defined under Section 2(1)(w) of the Information Technology Act, 2000, and is entitled to all safe harbour protections afforded to intermediaries under Section 79 of the IT Act and the IT Rules 2021.
• Asoobi does not initiate, modify, select, or otherwise exercise editorial control over the content of communications or transactions between Users.
• Asoobi does not endorse, recommend, vouch for, or guarantee the quality, suitability, legality, accuracy, or reliability of any Creator's content, services, or capabilities, nor the legitimacy, financial soundness, or reliability of any Brand.
• Asoobi is not a party to any Deal, collaboration agreement, content creation agreement, or any other agreement entered into between a Brand and a Creator through the Platform.
• No agency, employment, partnership, joint venture, franchise, or fiduciary relationship is created between Asoobi and any User by virtue of these Terms or the use of the Platform.

• Asoobi makes no representation or warranty, express or implied, regarding any User's ability to perform, deliver, pay, or fulfil obligations under any Deal or Competition.
• Asoobi cannot and does not screen all Users for dishonesty, criminal history, legal compliance, financial capacity, or creative ability, and you accept such risks entirely.
• ANY DEALINGS BETWEEN USERS ARE ENTIRELY AT YOUR OWN RISK. THE PLATFORM IS MERELY A MARKETPLACE FACILITATOR.

In accordance with Section 79 of the Information Technology Act, 2000, Asoobi, as an intermediary, shall not be liable for any third-party content hosted on or transmitted through the Platform, provided that Asoobi:

• Does not initiate the transmission of such content;
• Does not select the receiver of such content;
• Does not modify the information contained in the transmission; and
• Upon receiving actual knowledge or a court or government order to remove or disable access to content that is unlawful, expeditiously takes action to remove or disable access to such content.

• Creators are solely responsible for the quality, accuracy, legality, appropriateness, and timely delivery of all content and services they offer or undertake through the Platform.
• Creators must ensure that all content created for Brands complies with all applicable laws, including but not limited to the Advertising Standards Council of India (ASCI) Influencer Advertising Guidelines, the Consumer Protection Act, 2019, and any applicable advertising disclosure requirements.
• Creators must disclose all material connections, sponsorships, and paid partnerships in their social media posts with appropriate labels such as #ad, #sponsored, #collaboration, or #gifted, as required by applicable law and the ASCI's Influencer Advertising Guidelines.
• Creators must not make false, misleading, or deceptive representations in their profiles regarding their audience demographics, followers, engagement rates, or past work experience.
• Creators must maintain professional standards in all interactions with Brands and other Users on the Platform.
• Creators are solely responsible for determining their own service pricing, scope of work, timelines, and creative output, subject to any agreed terms with a Brand.
• Creators represent and warrant that they have all necessary rights, permissions, clearances, and licences for all third-party content (music, footage, images, trademarks, etc.) included in their deliverables.
• Creators are responsible for ensuring that their content does not make false, unverified, or misleading claims about a Brand's products or services — even if directed to do so by the Brand.

• Once a Creator accepts a Deal and work commences (following Brand's Escrow funding), the Creator is bound to deliver the agreed-upon content or services within the agreed timeline and to the quality standards specified in the Brand Brief.
• Creators must communicate any delays, difficulties, or changes in scope promptly through the Platform's messaging system. Failure to communicate delays within a reasonable time may be treated as abandonment.
• Creators must not abandon accepted Deals or cancel without reasonable justification. Repeated unjustified cancellations may result in account restrictions, suspension, negative ratings, or financial penalties.
• Creators must use the Platform's designated submission feature to formally submit completed work for Brand review. Informal communications outside the Platform's official channels shall not constitute valid submission and will not trigger the Deemed Approval clock.
• Creators must not submit placeholder, incomplete, or intentionally substandard work with the expectation of collecting payment and subsequently renegotiating.
• Where a Brand Brief specifies particular technical requirements (format, resolution, duration, aspect ratio, language, etc.), the Creator's submission must meet those specifications. Non-compliant submissions may be treated as incomplete submissions.

• Creators are completely independent contractors and are not employees, agents, partners, or representatives of Asoobi.
• Creators are responsible for all their own taxes, including income tax, GST (if applicable), and any other taxes or levies arising from their earnings through the Platform.
• Asoobi does not control the creative process, working hours, tools, or methods used by Creators to fulfil their obligations.

• Creators who receive any form of compensation — monetary, product gifting, sponsored trips, discounts, or any other benefit — in exchange for creating or publishing content through a Deal must disclose this material connection clearly and conspicuously in all related content.
• The disclosure must be made in the same language as the content and must be positioned so that it is clearly visible and not easily overlooked.
• Non-compliance with disclosure obligations is a Creator's sole legal responsibility. Asoobi has no liability for any regulatory action taken against a Creator for failure to disclose.

• Brands are solely responsible for the accuracy, completeness, and lawfulness of all information, briefs, requirements, competition details, prize structures, and advertising claims posted on the Platform.
• Brands must provide Creators with a clear, complete, and unambiguous Brand Brief prior to or at the commencement of any Deal. The Brand Brief must include: deliverable specifications, key messaging, tone, visual guidelines, posting schedule, platform(s) for publication, usage rights sought, revision policy, and any mandatory disclosures.
• Brands are solely responsible for ensuring that any products, services, or campaigns they promote through Creators are lawful, comply with applicable standards, and do not make false or misleading claims.
• Brands must have the necessary rights, clearances, and authorisations to use their trademarks, logos, product materials, and brand assets provided to Creators through the Platform.
• Brands must fund their Escrow balance or make required payments promptly and in good faith. Brands may not abuse the escrow, dispute, or approval mechanisms to delay or withhold legitimate payments.
• Brands must review and respond to submitted work within the timeframes specified in these Terms. Failure to act within applicable timeframes will trigger Deemed Approval.
• Brands must provide constructive and specific feedback when requesting revisions, and must not use revision requests as a mechanism to extract additional unpaid work beyond the originally agreed scope.
• Brands must not reject or dispute Creator's submitted work on grounds of dissatisfaction if the work complies with all specifications in the Brand Brief. Rejection on grounds of subjective preference, change of marketing direction, or internal budget changes that were not part of the original Brief does not constitute a valid dispute.

• Agencies acting on behalf of Brands represent and warrant that they have full authority to enter into agreements, make payments, and take all actions on behalf of such Brands through the Platform.
• Accepting these Terms on behalf of a Brand or an Agency constitutes a binding agreement on that entity.
• Agencies are jointly and severally liable with their represented Brands for all obligations arising from their use of the Platform.
• An Agency that manages multiple Brand accounts must maintain separate, clearly labelled Brand profiles for each client and must not co-mingle client funds within a single Escrow account.

• Brands must ensure that their use of Creator content complies with all applicable advertising, disclosure, and competition laws, including obtaining necessary regulatory permissions for advertising campaigns.
• Brands must not use Creators or the Platform to promote products or services that are illegal, harmful, deceptive, or in violation of applicable laws, including but not limited to gambling (without appropriate licences), tobacco, drugs, adult content, arms, or other prohibited categories.
• Brands that direct Creators to make specific product claims are solely responsible for the accuracy, legality, and substantiation of those claims, and shall indemnify Creators for any claims or regulatory action arising from Brand-directed inaccurate or unlawful claims.

• Brands may search for Creators using the Platform's discovery features, view Creator profiles, contact Creators via the Platform's official in-built messaging system, and negotiate the terms of a collaboration.
• All communications related to a Deal must be conducted exclusively through the Platform's official messaging system. Communications conducted outside the Platform (WhatsApp, email, phone, Instagram DMs, etc.) are not covered by these Terms, and Asoobi shall have no obligation or ability to mediate or verify such communications.
• A Deal is formally initiated when both the Brand and Creator mutually agree to the collaboration terms (including scope, deliverables, timeline, payment amount, and revision policy) and the Brand funds the Escrow amount for that Deal through the Platform.
• The Deal terms agreed upon through the Platform constitute a binding contractual agreement between the Brand and the Creator. Asoobi is not a party to this agreement.
• Brands must not commence Deals or direct work without first funding the Escrow. Any work performed by a Creator for a Brand prior to Escrow funding is entirely at the Creator's own risk, and Asoobi shall have no obligation to facilitate payment for such work.

• The Brand Brief is fundamental to the Deal and serves as the primary reference point for evaluating whether the Creator's Deliverable meets the agreed standards.
• A Brand Brief must be specific, complete, and agreed upon between both parties before the Creator commences work. Vague or incomplete Briefs that lead to disputes shall be resolved in favour of the Creator's reasonable interpretation, except where the Creator demonstrably departed from what was agreed.
• Once a Deal is initiated, the Brand may not substantially change the scope, platform, format, or core requirements of the Deliverable without the Creator's written consent through the Platform's messaging system and, if the changes represent additional work, an agreed revision to the payment amount.
• If a Brand fails to provide a Brand Brief or provides one that is materially inadequate, and then raises a dispute based on the absence of specific guidance that was never given, Asoobi shall treat such conduct as Bad Faith Conduct on the Brand's part.

Upon completion of agreed Deliverables, the Creator must formally submit the work through the Platform's designated submission mechanism. Upon submission notification, the Brand shall have three (3) Working Days to review the submitted work and either:

1. Approve the work, triggering release of the Escrow funds to the Creator; or 2. Request Revisions, providing clear, written, and specific feedback through the Platform's messaging system; or 3. Raise a Dispute, in accordance with Asoobi's Dispute Resolution process under Section 32.

• The number of revisions permitted for any Deal shall be as agreed between the Brand and Creator prior to Deal initiation and must be specified in the Deal terms.
• Revision requests must be limited to corrections or changes that fall within the original agreed scope of work. Requests for additional deliverables, expanded scope, or entirely new content beyond what was originally agreed do not constitute revisions and require renegotiation and additional payment.
• Each revision request resets the three (3) Working Day review clock. The final submitted version following the last permitted revision is subject to the standard Deemed Approval mechanism.
• Abusive use of revision requests — including requesting frivolous, unreasonable, or bad-faith revisions as a delay or avoidance tactic — may be reported to Asoobi and may constitute grounds for dispute resolution or account action.
• Once the agreed number of revisions has been exhausted, the Brand has no further right to request revisions without paying for additional deliverables or work.

• Deal cancellations may be initiated by either party under mutually agreed terms, subject to Asoobi's Cancellation and Refund Policy published on the Platform from time to time.
• In the event of a Creator's failure to deliver agreed work by the agreed timeline without mutual extension or reasonable justification communicated through the Platform, the Brand may request a cancellation and refund, subject to Asoobi's review.
• Cancellation of a Deal is not an automatic right but is subject to Asoobi's intermediary review. The interests of both parties will be taken into account, including the extent of work already completed by the Creator.
• If a Creator has completed a significant portion of the work at the time of cancellation, Asoobi may, in its discretion, determine that a partial payment is owed to the Creator proportionate to the work completed.

• To initiate a Deal, Brands must deposit the agreed Deal payment amount into Asoobi's Escrow facility before the Creator commences work. This payment serves as security for the Creator and confirmation of the Brand's commitment to the Deal.
• Escrow funds are held by Asoobi (or its authorised payment service provider partners) in a designated account on behalf of the parties. Asoobi does not use Escrow funds for its own operational purposes.
• Escrow funds shall be released to the Creator upon: (a) explicit Brand approval of submitted work; or (b) Deemed Approval as described in Section 8.3; or (c) Asoobi's determination in Asoobi's favour following a dispute resolution process.
• Asoobi's Escrow service is a technology-facilitated payment holding service and does not constitute a banking, financial, or investment service.

• Asoobi charges a Platform Fee / Transaction Fee for facilitating Deals, Escrow services, and other Platform features. The applicable fee schedule is published on the Platform and may be updated from time to time with notice to Users.
• Platform Fees are non-refundable except to the extent expressly stated in Asoobi's Cancellation and Refund Policy.
• All amounts displayed on the Platform are exclusive of applicable taxes (including GST) unless expressly stated otherwise.

• Asoobi accepts payment through lawful payment methods made available on the Platform, including but not limited to UPI, net banking, debit/credit cards, and wallets, subject to applicable regulations.
• All funds deposited on the Platform must originate from lawful sources. Use of the Platform for transactions involving proceeds of crime, money laundering, or any unlawful source is strictly prohibited.
• Asoobi reserves the right to report suspicious transactions to appropriate financial intelligence or law enforcement authorities in compliance with the Prevention of Money Laundering Act, 2002 (PMLA).

• Released Escrow funds are credited to the Creator's platform wallet, from which the Creator may initiate a withdrawal to their registered bank account, subject to applicable KYC requirements, minimum withdrawal thresholds, and processing timelines.
• Asoobi is not responsible for delays caused by third-party payment processors, banking systems, technical errors, or any system failures beyond Asoobi's reasonable control.
• Creators are solely responsible for providing accurate bank account details for payouts. Asoobi shall not be liable for failed or misdirected payouts resulting from incorrect information provided by the Creator.

• Each User is solely responsible for determining and fulfilling all their tax obligations arising from use of the Platform, including but not limited to income tax, TDS, GST, and any foreign taxes.
• Asoobi may deduct TDS from Creator payouts as required under applicable Indian tax laws and shall issue TDS certificates as required by law.
• Asoobi is not responsible for any tax advice, tax filings, or tax compliance obligations of any User.

• Refund eligibility and procedures are governed by Asoobi's Cancellation and Refund Policy, which is incorporated herein by reference and published on the Platform.
• Platform Fees are generally non-refundable.
• Transaction amounts held in Escrow may be refunded in situations such as: verified Brand fraud, Creator non-delivery, or Asoobi-mediated dispute resolution in favour of the Brand.
• Chargebacks or payment reversals initiated directly with payment processors, without first following Asoobi's dispute process, constitute a material breach of these Terms and may result in account suspension, liquidated damages, and/or legal action.

The Brand Requirements Board is a feature that allows Brands to post their creative or collaboration requirements in a structured listing format, similar to a job board, to which registered Creators may apply. This feature enables Brands to proactively attract suitable Creators and select the best match at their sole discretion.

• Brands must provide accurate, complete, and lawful information in their listings, including deliverable requirements, timelines, budgets, usage rights sought, and any other material terms.
• Listings must not be misleading, deceptive, or designed to collect Creator data without a genuine intention to engage.
• Brands must not post listings for illegal, harmful, or prohibited content, services, or campaigns.
• Asoobi reserves the right to remove any listing that violates these Terms, Asoobi's content policies, or applicable laws, without notice and without liability.

• Creators who apply to a Brand's listing acknowledge that applying does not guarantee selection or engagement.
• Creators must provide truthful and accurate information in their applications and must not misrepresent their capabilities, experience, or metrics.
• Creators grant Asoobi a non-exclusive, royalty-free licence to display their profile information, portfolio, and application materials to the relevant Brand for evaluation purposes.

• Brands have the absolute and sole right to select or reject any Creator applicant from their listing for any reason, including creative fit, budget, audience demographics, past work quality, and communication style.
• Selection of a Creator by a Brand from a listing is not a guarantee of a Deal; the parties must still agree on specific terms and initiate the Deal through the Platform's standard process.

Brands may host Competitions on the Platform whereby any eligible registered User may participate by creating specified content, publishing it on their own social media account(s), and submitting their entry through the Platform. The Brand evaluates entries based on performance metrics and awards prizes to the best-performing entries as per its published Competition rules.

• Brands are solely responsible for designing, publishing, and administering their Competitions, including setting clear and complete Competition rules, eligibility criteria, submission requirements, judging criteria, prize structure, timeline, and disqualification conditions.
• Brands must deposit the full prize amount (plus applicable Platform fees) into Asoobi's Escrow facility before the Competition goes live.
• Brands represent and warrant that all prizes announced are genuine and will be disbursed as committed. Failure to fulfil prize obligations is a material breach of these Terms and may result in immediate account suspension, public disclosure of the breach, and/or reporting to relevant consumer protection authorities.
• Brands must comply with all applicable laws governing contests, prize competitions, and sweepstakes, including but not limited to the Consumer Protection Act, 2019, and applicable state lottery and prize laws.

• By submitting a Competition Entry, the Participant represents and warrants that:

1. The Entry is entirely their own original creative work; 2. The Entry does not infringe any third-party intellectual property rights; 3. The Entry does not contain any content that is defamatory, obscene, illegal, or harmful; 4. The Entry does not use copyrighted music, footage, or images without appropriate licences; 5. They own all rights to the Entry or have obtained all necessary consents from individuals featured; and 6. Publication of the Entry on social media does not violate any third-party terms of service.

• Participants are responsible for all required advertising disclosures in their Competition Entry posts.

• By submitting a Competition Entry, the Participant grants the Brand a non-exclusive, royalty-free, worldwide, perpetual licence to use, display, share, reproduce, adapt, modify, and promote the Entry for the Brand's marketing and promotional purposes, unless the Competition rules specify otherwise.
• Participants retain ownership of their Competition Entries unless the Competition rules expressly provide for assignment of intellectual property rights.
• The Participant waives all moral rights in the Competition Entry to the extent permitted by applicable law.

• Competition entries are evaluated based on performance metrics specified by the Brand, which may include total views, likes, comments, shares, engagement rate, and overall brand value creation.
• The Brand has absolute and sole discretion in evaluating entries and selecting winners. Asoobi does not participate in, influence, or take responsibility for judging decisions.
• Asoobi is not responsible for errors in metric measurement, social media algorithm changes, content removal by third-party platforms, or any other external factor affecting entry performance.

• Prize disbursement shall follow the timeline and method specified in the Competition rules.
• All prizes are subject to applicable taxes. Winners are solely responsible for all taxes on prizes received.
• If a Competition is cancelled by the Brand, Escrow-held prize amounts will be refunded to the Brand, subject to Asoobi's Cancellation Policy and Platform Fee for Competition hosting.

• Participants must not engage in any fraudulent or manipulative conduct to artificially inflate their Competition Entry's metrics, including purchasing fake views, likes, or comments; using bots or automated tools; or coordinating mass-engagement schemes.
• Asoobi reserves the right to disqualify any Competition Entry found to have benefited from artificial metric inflation, fraudulent activity, or violation of these Terms. Disqualification may occur at any time, including after an award announcement.
• Brands must not selectively disqualify entries based on factors unrelated to the Competition rules, or for reasons designed to avoid paying out prizes to legitimate winners. Such conduct constitutes Bad Faith Conduct and is subject to Section 15 of these Terms.

• You agree not to offer, solicit, accept, negotiate, execute, or facilitate any payment, transaction, collaboration, or Deal with any User you first identified, discovered, or contacted through the Platform, outside of the Platform's official payment and deal-making infrastructure, during the term of your registration and for a period of 12 (twelve) months following the termination of your account.
• You may not propose, accept, or encourage the use of alternative payment channels, personal bank transfers, cryptocurrency, cash, barter, or any other means to circumvent Asoobi's Platform Fee or Escrow mechanism.
• You may not share personal contact details (phone numbers, personal email addresses, WhatsApp, Telegram, Instagram DMs, or any other direct contact channels) with other Users with the intent to conduct transactions outside the Platform.

• Any violation of this Non-Circumvention obligation constitutes a material breach of these Terms.
• In addition to immediate suspension or permanent termination of your account, Asoobi reserves the right to seek and recover:

1. Liquidated damages equivalent to the Platform Fees that Asoobi would have earned on the circumvented transaction(s), or ₹50,000 (Indian Rupees Fifty Thousand), whichever is higher; and 2. All legal costs, attorney fees, and enforcement costs incurred by Asoobi.

• Asoobi reserves the right to report circumvention attempts to relevant tax authorities, as such transactions may constitute undisclosed income.

This section governs situations where a Creator's social media accounts or Platform account is accessed, operated, or managed by a Social Media Manager (SMM) or any other third party.

• The registered Creator remains fully and solely legally responsible for all activities conducted on the Platform and on their social media channels, regardless of whether those activities are performed by the Creator personally or by any Social Media Manager, agency representative, publicist, talent manager, or any other third party acting on their behalf.
• The designation of responsibility does not transfer to the SMM in Asoobi's records. All contracts, payments, and legal obligations on the Platform are attributed to the registered Creator account.

• Creators who engage Social Media Managers to operate their accounts on the Platform or to post content on their behalf must disclose this arrangement to Asoobi by updating their account profile accordingly or by notifying Asoobi at contact@asoobi.com.
• Failure to disclose a third-party SMM's involvement in account operations does not reduce the Creator's liability but may affect Asoobi's ability to investigate any resulting disputes.
• Asoobi may, at its discretion, require documentation of the SMM arrangement (such as a letter of authority or management agreement) before facilitating disputes or Escrow releases where the SMM's actions are material to the dispute.

• Where a Creator authorises an SMM to use their Asoobi Platform account credentials, such authorisation must be strictly limited to the agreed scope. The Creator must immediately revoke such access when the SMM relationship terminates.
• The Creator acknowledges that any Deal accepted, content submitted, revision approved, or communication made by the SMM through the Creator's account is legally binding on the Creator as if the Creator had personally taken those actions.
• Asoobi is not responsible for verifying the identity of individuals accessing an account with valid credentials. Any access made using valid credentials will be treated as authorised access by the account holder.

The following actions, if taken by an SMM on a Creator's account, are legally binding on the Creator:

• Accepting a Deal or collaboration offer;
• Submitting completed Deliverables for Brand review;
• Agreeing to revisions or changes to the scope of work;
• Accepting, rejecting, or negotiating compensation;
• Representing the Creator's follower statistics, engagement rates, or portfolio;
• Making representations or promises to Brands through the Platform's messaging system.

• Brands that authorise an agency, marketing team, or SMM to operate their Brand account on the Platform are equally bound by the obligations in this Section.
• The registered Brand entity remains fully responsible for all actions taken by any individual accessing the Brand's Platform account.
• Brands must not permit multiple individuals to share login credentials simultaneously in ways that could create inconsistent or conflicting representations to Creators.

• If an SMM makes unauthorised commitments, accepts payments, misrepresents a Creator's capabilities, or otherwise acts outside their authorised scope, the Creator remains liable to the Brand for the consequences, and it is the Creator's responsibility to seek recourse against the SMM independently.
• Asoobi is not a party to any dispute between a Creator and their SMM and shall not mediate such internal relationship disputes.
• If a Creator's account is compromised by a former SMM who retains access credentials, the Creator must immediately notify Asoobi at contact@asoobi.com. Asoobi will freeze the relevant account pending verification but cannot guarantee recovery of funds already disbursed through proper Platform mechanisms before the notification.

The following practices by SMMs are strictly prohibited and may result in account suspension or termination of the Creator's account:

• Creating fake follower counts, engagement statistics, or social proof on behalf of Creators;
• Misrepresenting the Creator's identity, capabilities, or previous work to Brands;
• Attempting to circumvent the Non-Circumvention obligations on behalf of, or alongside, the Creator;
• Using the Creator's account to communicate with other Creators or Brands outside the Platform's official channels;
• Submitting Deliverables or claiming approvals on behalf of a Creator who has not consented to or reviewed the submission.

Asoobi takes fraud prevention seriously. We employ a combination of automated systems, manual reviews, KYC verification, and community-based reporting mechanisms to detect, prevent, and respond to fraudulent activity on the Platform. Both Brands and Creators must cooperate fully with Asoobi's fraud investigations.

Asoobi recognises several categories of fraud that may occur on the Platform:

• Any User who suspects fraudulent activity by another User must report it immediately through the Platform's reporting mechanism or by emailing contact@asoobi.com with all available evidence.
• Reports must be made in good faith. Knowingly making false or malicious fraud reports against another User constitutes a violation of these Terms and may result in account action against the reporting User.

Upon receiving a credible fraud report or detecting suspicious activity, Asoobi may:

• Temporarily suspend or freeze the accounts involved pending investigation;
• Freeze any Escrow funds related to the suspected fraudulent activity;
• Request additional information, documentation, or evidence from the involved parties;
• Involve third-party forensic or verification services;
• Share information with relevant law enforcement agencies, financial intelligence units, or regulatory authorities as required by applicable law.

Asoobi will endeavour to complete its preliminary investigation within 15 (fifteen) Working Days of initiating a formal fraud investigation, though complex cases may take longer.

If fraud is confirmed against a User, Asoobi may, depending on the severity and nature of the fraud:

• Permanently ban the User and all associated accounts from the Platform;
• Forfeit all funds held in that User's Platform wallet;
• Release held Escrow funds to the non-fraudulent party;
• Report the matter to appropriate law enforcement, including filing an FIR under the Indian Penal Code, 1860, the Information Technology Act, 2000, or other applicable statutes;
• Pursue civil recovery of damages and legal costs;
• Publish an anonymised case notice on the Platform as a deterrent.

• Asoobi maintains compliance procedures in accordance with the Prevention of Money Laundering Act, 2002 (PMLA).
• All transactions on the Platform are monitored for unusual patterns, structuring, or activity inconsistent with a User's profile.
• Asoobi may file Suspicious Transaction Reports (STRs) with the Financial Intelligence Unit — India (FIU-IND) as required.
• Users must ensure that all payments made on the Platform originate from legitimate, disclosed sources.

This section specifically addresses the common and serious issue of bad faith conduct in payment and deliverable disputes.

Asoobi recognises that one of the most significant risks for Creators is a Brand unjustifiably refusing to approve submitted work or raising a dispute in bad faith to avoid payment. The following rules apply:

Asoobi equally recognises that Creators may submit work that does not meet the agreed standards while expecting full payment. The following rules apply:

Where a Dispute cannot be clearly resolved in favour of either party, Asoobi may determine a partial payment to be the fair outcome, considering:

• The percentage of the Brand Brief requirements demonstrably fulfilled;
• The extent of work already invested by the Creator;
• The degree of fault of each party in the creation of the dispute;
• Whether either party acted in bad faith;
• Any revisions already delivered and accepted.

Asoobi's partial payment determination is final for the purposes of Escrow release. Either party retains the right to pursue further legal remedies through appropriate courts or arbitration, but Asoobi is not liable for any difference between the partial payment and any later court award.

If Asoobi's records indicate that a particular Brand has a pattern of:

• Rejecting more than a threshold percentage of Deals without valid documented grounds;
• Initiating disputes disproportionately compared to other Brands of similar activity;
• Consistently using the maximum permitted revision requests before rejecting final submissions; or
• Repeatedly triggering chargebacks after Deliverable receipt,

Asoobi may, without prior notice, impose additional requirements on that Brand, including mandatory Escrow pre-funding for all future Deals, a deal-cap pending investigation, or account suspension.

Similarly, if a Creator has a pattern of:

• Submitting work significantly below the agreed standard on multiple Deals;
• Abandoning Deals after receiving partial advances;
• Providing inflated metrics that do not convert to campaign performance; or
• Repeatedly failing to communicate or deliver on time,

Asoobi may restrict the Creator's ability to accept new Deals, add a performance warning to their profile, or suspend their account pending review.

All Deliverables submitted through the Platform must meet a minimum standard of professional quality commensurate with the Creator's represented experience level, profile, and the value of the Deal. Creators must not submit content that is:

• Technically defective (e.g., blurred video, inaudible audio, broken links, corrupt files);
• Factually incorrect on matters specified in the Brand Brief;
• Plagiarised or substantially copied from existing publicly available content;
• Incomplete, with key sections or requirements missing;
• Contrary to the platform, format, or language requirements agreed in the Brief.

• The Brand Brief is the definitive benchmark against which all Deliverables are evaluated. Disputes over quality must reference specific provisions of the Brand Brief.
• Where a Brand Brief is silent on a particular quality requirement, the standard applied shall be that of a reasonably competent professional Creator with the background and profile represented by the Creator at the time of the Deal.
• If a Brand Brief contains contradictory requirements or is ambiguous, the Creator must seek clarification through the Platform's messaging system before commencing work. A Creator who proceeds without seeking clarification on an ambiguous Brief assumes the risk of reasonable interpretation.

• Deliverables must be submitted in the file formats, resolutions, aspect ratios, and durations specified in the Brand Brief or, in the absence of such specifications, in industry-standard formats for the relevant content type.
• Asoobi may, at its discretion, provide recommended technical standard guidelines on the Platform, which serve as a helpful reference but do not override the specific requirements agreed in a Deal's Brand Brief.

• Where the Brand Brief requires the Creator to publish content on specified social media platforms or profiles, the act of publishing is considered an integral part of the Deliverable.
• A Creator who produces content but fails to publish it as required cannot claim full payment as if the Deliverable is complete.
• Similarly, a Brand cannot reject a Creator's payment solely on the basis of post-publication performance metrics (e.g., view counts, engagement rates) unless the Brand Brief specifically guaranteed minimum performance thresholds and the Creator accepted that risk as part of the Deal terms.

Asoobi may operate a ratings and reviews system that enables Brands to rate Creators and vice versa following the completion of a Deal or Competition. This system is designed to provide transparency, build trust, and help Users make informed decisions.

• All ratings and reviews must be honest, accurate, and based on genuine first-hand experience with the relevant Deal or Competition.
• Users must not submit reviews for Deals they did not personally complete.
• Reviews must not contain defamatory, abusive, discriminatory, or legally actionable content.

The following practices are strictly prohibited and may result in account suspension:

• Soliciting, incentivising, or coercing another party to leave a positive review;
• Leaving a negative review in retaliation for a legitimate dispute or complaint;
• Using fake accounts to review oneself positively or a competitor negatively;
• Review bombing — coordinating with others to leave multiple negative reviews against a User;
• Threatening to leave a negative review as leverage to obtain concessions beyond what was agreed.

• Asoobi reserves the right to remove any review that violates these Terms, is demonstrably false, or was submitted in bad faith.
• Asoobi does not remove reviews solely because a User disagrees with the opinion expressed, as long as the review complies with these Terms.
• Users who believe a review is false, defamatory, or in violation of these Terms may submit a review dispute request to Asoobi at contact@asoobi.com with supporting evidence.

• Asoobi may maintain an aggregate reputation score or level system for Creators and Brands based on their activity, ratings, successful Deals, KYC status, and other Platform signals.
• This score is a Platform-internal metric and does not represent an endorsement or certification by Asoobi.
• Asoobi may use reputation scores to determine Platform privileges, visibility levels, or access to certain features.

• The Platform, including its design, layout, interface, graphics, logos, trademarks, software, code, algorithms, databases, and content created by Asoobi, are the exclusive property of ASOOBI Private Limited, protected by Indian and international intellectual property laws.
• The name "Asoobi," the "Asoobi" logo, and other Asoobi marks are trademarks or registered trademarks of ASOOBI Private Limited. No User may use Asoobi's trademarks without prior written consent.
• Users specifically agree not to: (a) copy, modify, distribute, sell, or create derivative works from the Platform; (b) reverse engineer, decompile, or disassemble any aspect of the Platform; (c) use automated tools (bots, scrapers, crawlers) to extract data from the Platform; (d) frame or mirror the Platform on any other website without prior written consent; or (e) remove any copyright, trademark, or other proprietary notices.

• Unless expressly agreed otherwise in writing between the Brand and the Creator as part of the Deal terms, the intellectual property rights in content created by a Creator and delivered to a Brand shall be governed by the terms mutually agreed upon in the Deal.
• Absent a written IP assignment clause in the Deal terms, the Creator retains ownership of the content created, and grants the Brand a limited licence to use the content for the purposes specified in the Deal.
• Asoobi is not a party to any IP assignment or licence agreement between Brands and Creators, and shall have no liability in connection with any IP dispute between them.
• Creators warrant that they own or have all necessary rights to the content they deliver and that such content does not infringe any third-party rights.

• Unless the Deal terms expressly contain a confidentiality clause (see Section 21) or a Brand Brief explicitly prohibits portfolio use, Creators retain the right to include completed Deliverables in their professional portfolios, show reels, and profile pages on the Platform, even after the Deal is complete and payment has been made.
• Brands who wish to restrict a Creator's portfolio rights must explicitly include such a restriction in the Brand Brief and agree to it before the Deal is initiated.

By posting, uploading, or submitting any content on or through the Platform, you grant Asoobi a non-exclusive, royalty-free, worldwide, sublicensable, transferable, perpetual licence to use, host, store, display, reproduce, adapt, modify, translate, publish, and distribute such content solely for the purposes of operating, developing, providing, promoting, and improving the Platform.

• You are solely responsible for all content you submit, post, publish, transmit, or otherwise make available through the Platform, and for the consequences of doing so.
• You represent and warrant that: (a) you own or have all necessary rights, licences, and permissions to submit the UGC; (b) submitting the UGC does not violate any third-party intellectual property, privacy, publicity, or other rights; (c) the UGC is not false, misleading, defamatory, obscene, illegal, or harmful; and (d) the UGC does not violate any applicable law.
• Asoobi does not proactively monitor or pre-approve all UGC for compliance. Asoobi is an intermediary and relies on User compliance and community reporting.
• Asoobi reserves the right, but not the obligation, to review, edit, refuse, remove, or disable access to any UGC at any time, without prior notice and without liability.
• Any UGC removed for violation of applicable law shall be reported to relevant government authorities as required under the IT Rules 2021.

• If you believe that any UGC on the Platform infringes your intellectual property rights, you may submit a valid takedown notice to Asoobi at contact@asoobi.com with full details of the alleged infringement, including: (a) identification of the allegedly infringing content with enough detail to locate it; (b) identification of the original work being infringed; (c) your contact information; and (d) a statement that you have a good faith belief that the use is not authorised.
• Asoobi will review valid notices and take appropriate action, including removal of the infringing content and notification to the relevant User.
• Repeat infringers will have their accounts permanently disabled.
• Abuse of the takedown mechanism (filing knowingly false notices) may result in liability to Asoobi and the affected User.

You must not use the Platform to engage in any of the following:

• Any activity that violates any applicable local, state, national, or international law or regulation;
• Fraud, misrepresentation, deception, impersonation, or identity theft, including creating fake profiles, false brand accounts, or misrepresenting social media metrics;
• Money laundering, terrorist financing, or any activity that facilitates the use of unlawfully obtained funds;
• Promoting, facilitating, or participating in illegal gambling, unlicensed betting schemes, or investment fraud;
• Promotion of illegal drugs, controlled substances, arms, or other prohibited products;
• Child exploitation, abuse, or any harm to minors in any form;
• Human trafficking, modern slavery, or any exploitation of persons.

• Harassment, bullying, stalking, threatening, or intimidating any other User;
• Discrimination or hate speech based on religion, caste, race, ethnicity, gender, sexual orientation, disability, nationality, or any other characteristic;
• Publishing or transmitting sexual or pornographic content of any kind;
• Defaming, libelling, or making false statements about any User, brand, celebrity, or other person or entity;
• Doxxing (publishing another person's private personal information without consent).

• Using automated tools, bots, scripts, scrapers, or artificial intelligence to access, extract, or aggregate data from the Platform without prior written authorisation;
• Attempting to gain unauthorised access to any part of the Platform, another User's account, or Asoobi's systems;
• Introducing or transmitting any virus, malware, ransomware, trojan horse, or any other malicious or disruptive code;
• Interfering with the operation of the Platform, including through denial-of-service attacks;
• Manipulating or circumventing the Escrow, payment, review, competition, or rating systems;
• Buying or selling Asoobi user accounts;
• Creating duplicate accounts to circumvent restrictions, bans, or negative reviews;
• Providing false reviews, ratings, or testimonials, or soliciting or paying others to do so.

Regardless of any Deal or Brand Brief, the following content categories are absolutely prohibited on the Platform and may never be requested, created, or published through or in connection with the Platform:

• Child Sexual Abuse Material (CSAM) or any content sexualising minors;
• Content promoting, glorifying, or facilitating terrorism, extremism, or mass violence;
• Non-consensual intimate images (revenge pornography) or any intimate imagery involving a real person without demonstrable consent;
• Content that constitutes criminal defamation under applicable Indian law;
• Content that violates Section 67, 67A, or 67B of the Information Technology Act, 2000;
• Deepfakes or synthetic media designed to defame, defraud, or impersonate real individuals without their consent.

• During the course of a Deal, a Brand may share proprietary or confidential information with a Creator, including unreleased product details, upcoming campaign strategies, internal brand guidelines, financial arrangements, business plans, or other commercially sensitive information (collectively, "Confidential Information").
• Creators acknowledge that any Confidential Information shared by a Brand in the context of a Deal is strictly confidential and must not be: disclosed to any third party; published on social media, personal blogs, or any public forum; used for any purpose other than fulfilling the Deal; or shared with other Brands or Creators on the Platform or elsewhere.

• Creators must treat all Confidential Information received from a Brand with the same level of care as they would their own most sensitive information, and in no event with less than reasonable care.
• This confidentiality obligation survives the termination of the Deal or the Creator's account for a period of two (2) years, unless the Brand and Creator agree in writing to a longer period.
• The confidentiality obligation does not apply to information that: (a) is or becomes publicly available through no breach by the Creator; (b) the Creator already knew independently; (c) is required to be disclosed by law, court order, or regulatory authority; or (d) is independently developed by the Creator without reference to the Confidential Information.

• Similarly, Brands must not disclose Creators' unpublished content, unannounced portfolio items, private correspondence, or personal information beyond what is necessary for the Deal.
• Brands must not use any personal information obtained about a Creator through the Platform (including their contact details, bank account information, or audience demographics) for any purpose beyond the scope of the Platform and the relevant Deal.

• Asoobi is not a party to any NDA or confidentiality agreement between Brands and Creators.
• Asoobi will, however, treat the terms, amounts, and communications within any Deal as confidential as between the parties, subject to Asoobi's obligations under applicable law and its duty to investigate disputes and fraud reports.

• Unless a Deal's Brand Brief explicitly contains an exclusivity clause, no exclusivity is implied. Creators are free to work with multiple Brands — including competing Brands — simultaneously, before, and after a Deal.
• Brands who wish to work with a Creator on an exclusive basis must negotiate and agree to an exclusivity term as part of the Deal, which must be documented in the Brand Brief and appropriately compensated.

• Where the parties agree to an exclusivity arrangement, the scope of exclusivity must be clearly defined in the Deal terms, including: (a) the category of brands or products the Creator may not work with; (b) the duration of the exclusivity period; (c) the geographic scope (if any); and (d) the additional compensation paid for the exclusivity.
• Asoobi strongly recommends that exclusivity arrangements be time-bound and narrowly scoped. Excessively broad exclusivity clauses that prevent Creators from pursuing their livelihood will not be enforced by Asoobi, and may be voidable under applicable law.

• No Creator is obligated to accept an exclusivity provision. Brands may not condition payment for completed non-exclusive work on the Creator's post-hoc acceptance of exclusivity terms.
• Brands who attempt to introduce exclusivity terms after a Deal has been accepted without an exclusivity clause, or who withhold payment as leverage for exclusivity acceptance, engage in Bad Faith Conduct under Section 15 of these Terms.

• Asoobi operates a zero-tolerance policy towards bribery and corruption in all its forms.
• No User may offer, promise, give, request, or accept any bribe, kickback, unlawful payment, or other improper advantage to or from any Asoobi employee, officer, contractor, or representative, in connection with the Platform, any Deal, any dispute outcome, featured placement, account verification, or any other benefit.
• Similarly, no User may offer, promise, or pay any consideration to an Asoobi staff member to influence: dispute resolution outcomes, KYC verification decisions, account suspension or reinstatement decisions, or search ranking or visibility outcomes on the Platform.
• Users must not engage in any conduct that would constitute an offence under the Prevention of Corruption Act, 1988, the Indian Penal Code, 1860 (including Sections 161–165), or any other applicable anti-bribery or anti-corruption laws.
• Any User who is approached by any individual claiming to act on behalf of Asoobi and requesting any improper payment or benefit must report this immediately to contact@asoobi.com.
• Asoobi employees and contractors are subject to internal anti-corruption policies. Any confirmed case of bribery or corruption involving Asoobi personnel will result in immediate employment termination and may be reported to law enforcement.

All Users of the Platform must conduct themselves in a professional, respectful, and non-discriminatory manner in all interactions with other Users, Asoobi staff, and any third parties in connection with Platform activities.

• No User may engage in any form of sexual harassment, including unwelcome sexual advances, requests for sexual favours, sexually suggestive comments or messages, or any other verbal or physical conduct of a sexual nature, directed at any other User or Asoobi employee through or in connection with the Platform.
• This prohibition applies to all communications conducted through the Platform's messaging system, during in-person meetings arranged through Platform introductions, during content shoots, and in any other professional interactions arising from Platform connections.

• ASOOBI Private Limited complies with the requirements of the Sexual Harassment of Women at Workplace (Prevention, Prohibition and Redressal) Act, 2013 ("POSH Act") with respect to its own employees and contractors.
• Where a Platform User (Creator or Brand) makes an allegation of sexual harassment by another Platform User arising from a work-related interaction facilitated through the Platform, Asoobi will: acknowledge the complaint; suspend the accused User's account pending preliminary review; and refer the complainant to appropriate support resources or legal remedies.
• Asoobi's ability to adjudicate POSH-related claims between Users (as independent contractors) is limited by its intermediary role. Formal POSH complaints may need to be addressed through the appropriate legal forum or dispute resolution mechanisms applicable to the specific working relationship.
• Substantiated complaints of sexual harassment will result in immediate account suspension or permanent ban of the offending User, irrespective of any pending Deal or Escrow balance.

• Users who experience or witness harassment, discrimination, or any prohibited conduct on or through the Platform should report it immediately through the Platform's reporting tool or by emailing contact@asoobi.com with a description of the incident, evidence (screenshots, messages), and details of the individuals involved.
• Asoobi will treat all such reports confidentially to the extent possible and will take appropriate action, which may include warning, suspension, or permanent ban of the offending User.
• Retaliation against any User for making a good-faith harassment complaint is strictly prohibited and will itself be treated as a violation of these Terms.

Without limiting the foregoing, Asoobi expressly disclaims all warranties including:

• Accuracy & Completeness: We do not warrant that the information, content, or data on the Platform is accurate, complete, current, reliable, or error-free.
• Uninterrupted Service: We do not warrant that the Platform will be available at all times, uninterrupted, timely, secure, or free from technical issues, bugs, or viruses.
• Fitness for Purpose: We do not warrant that the Platform will meet your specific requirements or expectations, produce any particular business outcomes, or generate any specific volume of collaborations, deals, or income.
• User Conduct: We do not warrant the honesty, reliability, integrity, financial capacity, legal compliance, or quality of any User, Creator, Brand, or Agency on the Platform.
• Deal Outcomes: We do not warrant that any Deal, collaboration, competition, or engagement initiated through the Platform will produce satisfactory creative outcomes, business results, or marketing performance.
• Third-Party Services: We disclaim all warranties in connection with any third-party payment processors, social media platforms, analytics tools, or other third-party services.
• Payment Recovery: We do not guarantee the recovery of funds in the event of fraud, insolvency, or non-performance by any User, except to the extent of Escrow funds actually held by Asoobi at the relevant time.

Nothing in these disclaimers shall limit your statutory rights as a consumer under applicable Indian law to the extent that such rights cannot be excluded by contract.

To the maximum extent permitted by applicable law, Asoobi shall have no liability for:

• Any indirect, incidental, special, consequential, exemplary, or punitive damages, including loss of profits, loss of revenue, loss of business opportunities, loss of data, loss of goodwill, or any other intangible loss;
• Any loss or damage arising from the conduct, actions, content, or omissions of any User, Creator, Brand, SMM, or third party on or in connection with the Platform;
• Any failure by a Brand to pay, approve work, disburse prizes, or honour competition commitments;
• Any failure by a Creator to deliver agreed content, maintain agreed timelines, or uphold the quality of work;
• Any inaccuracy in or fraudulent misrepresentation of social media metrics, follower counts, or engagement statistics;
• Any unauthorised access to, or alteration, theft, or destruction of your account, data, or content;
• Any interruption, suspension, or termination of the Platform;
• Any legal, tax, regulatory, or compliance consequences arising from your use of the Platform;
• Any content created, published, or distributed by Creators on social media platforms, even if such content was created pursuant to a Deal or Competition facilitated through Asoobi;
• Changes to social media platform algorithms, policies, or restrictions that affect the performance of Competition Entries or Brand campaigns;
• Any actions taken by a Social Media Manager or third party through a User's account, whether authorised or not.

Nothing in this Section shall limit Asoobi's liability for death or personal injury caused by its negligence, fraud, or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by applicable Indian law.

• Your use of or access to the Platform, including any activity conducted through your account, whether authorised by you or not;
• Your violation of these Terms, any applicable law, or any Asoobi policy;
• Your UGC, including any claim that your UGC infringes a third party's rights;
• Any Deal, collaboration, competition, or transaction you enter into with another User through the Platform;
• Any false, misleading, or inaccurate information or representation you provide to Asoobi or to other Users;
• Any claim by a third party arising from content created, published, or promoted by you through the Platform;
• Your violation of any third party's rights, including intellectual property rights, privacy rights, or advertising standards;
• Actions taken by any Social Media Manager, agency representative, or other third party accessing the Platform through your account credentials;
• Your non-compliance with applicable tax laws in connection with earnings or payments made through the Platform;
• Any dispute between you and any other User of the Platform; and
• Your failure to comply with applicable advertising disclosure requirements in connection with sponsored content created through a Deal.

Asoobi reserves the right to assume exclusive control of the defence of any matter subject to indemnification by you, in which case you agree to cooperate fully and not to settle any such matter without Asoobi's prior written consent.

• Asoobi's collection, use, storage, processing, and disclosure of your personal data is governed by our Privacy Policy, available at asoobi.com/privacy, which is incorporated into these Terms by reference.
• By using the Platform, you consent to the collection, use, and processing of your personal data as described in the Privacy Policy, including for platform operations, KYC verification, payment processing, analytics, marketing communications, legal compliance, and fraud prevention.
• Asoobi processes personal data in accordance with the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and shall comply with the Digital Personal Data Protection Act, 2023 (DPDPA) as and when fully in force.
• Your public profile information, including your name, profile photo, portfolio, competition entries, and publicly available social media statistics, may be visible to other Users and the general public.
• Asoobi may share your data with third-party partners (including payment processors, KYC service providers, fraud detection services, and analytics providers) strictly for the purposes of operating the Platform, subject to appropriate data processing agreements.
• You have the right to access, correct, update, or request deletion of your personal data, subject to limitations under applicable law. Requests can be submitted to contact@asoobi.com.
• Asoobi may retain certain data after account deletion for fraud prevention, tax compliance, legal obligation fulfilment, or dispute resolution purposes.
• Asoobi implements industry-standard technical and organisational security measures to protect your personal data. However, no data transmission over the internet can be guaranteed to be 100% secure.

• The Platform may contain links to third-party websites, integrate with third-party social media platforms (such as Instagram, YouTube, Facebook, TikTok, X (formerly Twitter), etc.), and utilise third-party services for payment processing, analytics, communication, and other functions.
• Asoobi does not endorse, control, or accept responsibility for any third-party websites, services, content, products, or practices. Your use of any third-party service is entirely at your own risk and subject to that third party's terms and privacy policy.
• Asoobi is not responsible for changes in policies, algorithms, data access restrictions, or service availability of any third-party social media platform that may impact your use of the Platform or the performance of your Competition Entries.
• If you connect your social media accounts to the Platform, you authorise Asoobi to access your publicly available profile information and content analytics data from those platforms, subject to the permissions granted by those platforms and your privacy settings.
• Asoobi has no control over, and no liability for, any third-party social media platform's decision to remove, restrict, or demonetise a Creator's account or content, even if such removal affects an active Deal or Competition facilitated through the Platform.

• You are solely responsible for determining, reporting, and paying all applicable taxes, duties, levies, and other charges arising from your activities on the Platform, including income tax on Creator earnings, GST on services rendered, corporate tax for entities, and any other applicable taxes.
• Where required by applicable Indian law, Asoobi may deduct Tax Deducted at Source (TDS) on payments made to Creators and shall issue Form 16A or other applicable TDS certificates.
• Brands operating in India that are required to deduct TDS on payments to Creators acknowledge their obligations under the Income Tax Act, 1961, and shall comply with applicable TDS provisions. Asoobi's facilitation of payments does not absolve Brands of their TDS obligations.
• All amounts displayed on the Platform are generally exclusive of GST. Where Asoobi's fees are subject to GST, the applicable GST will be charged additionally as per the Goods and Services Tax Act, 2017.
• For international transactions, Users are responsible for compliance with applicable foreign exchange regulations, including the Foreign Exchange Management Act, 1999 (FEMA).
• Asoobi does not provide tax, legal, or financial advice. You are advised to consult a qualified professional for advice specific to your circumstances.
• Asoobi shall comply with all applicable regulatory requirements including periodic reporting to government authorities and provision of transaction records to authorised agencies.

• Asoobi reserves the absolute right, at its sole discretion, to suspend, restrict, disable, or permanently terminate your account and access to the Platform, with or without prior notice, for any reason including but not limited to: violation of these Terms; violation of applicable law; fraudulent, abusive, or harmful conduct; non-circumvention violations; bad faith conduct in payment disputes; repeated substandard deliveries; failure to complete KYC verification; suspected money laundering; repeated harassment complaints; and any other reason Asoobi deems appropriate to protect the Platform, its Users, or its business interests.
• In the event of termination for cause, any Escrow funds or platform wallet balance may be frozen pending investigation and may be forfeited, returned to the paying party, or disbursed as determined by Asoobi in its reasonable discretion.
• Asoobi shall endeavour to provide notice of account action and an opportunity to respond, except in cases of suspected fraud, illegal activity, or urgent security concerns.

• You may terminate your account at any time by following the account deletion process on the Platform or by contacting Asoobi at contact@asoobi.com.
• Termination of your account does not relieve you of any obligations or liabilities that accrued prior to termination, including any outstanding payment obligations, ongoing Deals, confidentiality obligations, non-circumvention obligations, or indemnification obligations.
• Upon account deletion, Asoobi may retain your data as required by applicable law, for fraud prevention, for tax compliance, or to resolve any outstanding disputes.

• Upon termination: your right to access the Platform immediately ceases; any active Deals at the time of termination will be handled in accordance with these Terms and Asoobi's Cancellation Policy; any outstanding Escrow funds will be distributed as determined by Asoobi after taking account of any outstanding obligations.
• Asoobi has no obligation to retain, export, or deliver any content, data, or messages from a terminated account.

All provisions of these Terms that by their nature should survive termination shall do so, including but not limited to: intellectual property rights, non-circumvention obligations (for 12 months), confidentiality obligations, disclaimers, limitation of liability, indemnification, anti-bribery obligations, and dispute resolution provisions.

• In the event of a Dispute between a Brand and a Creator regarding a Deal, Competition, payment, quality of work, or any other matter arising through the Platform, the parties are strongly encouraged to first attempt to resolve the matter amicably through the Platform's in-built messaging system.
• If the parties are unable to resolve the Dispute through direct communication, either party may escalate the matter to Asoobi's Dispute Resolution team by submitting a formal dispute through the Platform's dispute resolution mechanism, attaching all relevant evidence including the Brand Brief, submission records, communication logs, and any supporting materials.
• Upon receiving a formal dispute, Asoobi will act as a neutral facilitator and will attempt to assist the parties in reaching an amicable resolution. Asoobi's facilitation does not constitute legal advice, arbitration, or adjudication.
• Asoobi reserves the right, at its sole and absolute discretion, to make a final determination on the distribution of Escrow funds in disputed cases, based on the evidence and information available, including by applying the bad faith and quality standards set out in Sections 15 and 16 of these Terms. Such determinations shall be final and binding for the purposes of Escrow release, but shall not prejudice either party's legal rights to pursue further remedies.
• Asoobi shall not be held liable for any outcome of a dispute between Users, regardless of how Escrow funds are disbursed.

To be considered in a dispute, all evidence must be:

• Submitted through the Platform's official dispute mechanism;
• Authentic and unaltered — submission of fabricated or altered evidence constitutes fraud;
• Relevant to the specific disputed deliverable and the Brand Brief;
• Submitted within the timeframe specified in Asoobi's dispute process.

Asoobi may reject a dispute that is unsupported by adequate evidence and may release Escrow funds to the Creator by default in such cases.

Any dispute, controversy, or claim arising out of or relating to these Terms, the Platform, or any transaction facilitated through the Platform, between you and Asoobi, shall be resolved through the following process:

1. Informal Resolution: You must first contact Asoobi at contact@asoobi.com and provide a written description of your complaint. Asoobi will attempt to resolve the matter within 30 (thirty) days. 2. Mediation: If informal resolution is unsuccessful, the parties may agree to refer the dispute to mediation before a mutually agreed mediator. 3. Arbitration: If mediation fails or is not agreed upon, the dispute shall be finally resolved by binding arbitration conducted under the Arbitration and Conciliation Act, 1996 (as amended), by a sole arbitrator mutually appointed by the parties. The seat and venue of arbitration shall be Ranchi, Jharkhand, India. The language of arbitration shall be English or Hindi, as mutually agreed. The arbitrator's award shall be final and binding.

Nothing in this dispute resolution process shall prevent Asoobi from seeking injunctive or other interim relief from a competent court to prevent irreparable harm.

In accordance with the IT Rules 2021 and Consumer Protection (E-Commerce) Rules, 2020, Asoobi has designated a Grievance Officer:

The Grievance Officer shall acknowledge receipt of a grievance within 24 (twenty-four) hours and shall endeavour to resolve the grievance within 15 (fifteen) days of receipt. If you remain unsatisfied, you may approach the appropriate consumer forum or court under the Consumer Protection Act, 2019.

• These Terms shall be governed by and construed in accordance with the laws of the Republic of India, without regard to its conflict of law principles.
• Subject to the arbitration provisions in Section 32, the courts of competent jurisdiction in Ranchi, Jharkhand, India shall have exclusive jurisdiction over any dispute not resolved through arbitration.
• For matters arising in jurisdictions outside India, Asoobi shall comply with applicable local laws to the extent required, but Indian law shall remain the primary governing law for interpretation of these Terms.
• You irrevocably consent to the personal jurisdiction of the courts in Ranchi, Jharkhand, India, and waive any objection to the exercise of such jurisdiction.

• Asoobi reserves the right to amend, modify, update, or replace these Terms at any time, for any reason, including changes in law, Platform features, business practices, or security requirements.
• Material changes to these Terms will be communicated to registered Users via email, in-app notification, or a prominent notice on the Platform, with at least 14 (fourteen) days' notice before the changes take effect, unless immediate implementation is required for legal, security, or regulatory reasons.
• Non-material changes (such as clarifications, grammatical corrections, or minor formatting updates) may be made without prior notice.
• The "Effective Date" at the top of these Terms indicates the date of the most recent version. The version number is also maintained for reference.
• Your continued use of the Platform after the effective date of any amended Terms constitutes your acceptance of those amended Terms. If you do not agree, you must immediately cease using the Platform and delete your account.
• All historical versions of these Terms may be made available upon request.

These Terms, together with Asoobi's Privacy Policy, Cookie Policy, Cancellation and Refund Policy, KYC Policy, and any other policies incorporated herein by reference, constitute the entire agreement between you and Asoobi with respect to the Platform and supersede all prior and contemporaneous agreements, representations, and understandings, whether oral or written.

If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court or arbitrator of competent jurisdiction, such provision shall be modified to the minimum extent necessary to make it valid and enforceable, and the remaining provisions shall continue in full force and effect.

Asoobi's failure to enforce any provision of these Terms at any time shall not be construed as a waiver of that or any other provision. No waiver of a breach shall constitute a waiver of any subsequent breach.

You may not assign, transfer, sublicense, or delegate any of your rights or obligations under these Terms to any third party without Asoobi's prior written consent. Asoobi may freely assign or transfer its rights and obligations, in whole or in part, to any successor entity, affiliate, or in connection with a merger, acquisition, or sale of assets, without your consent.

Asoobi shall not be liable for any delay or failure in performance to the extent caused by circumstances beyond its reasonable control, including acts of God, natural disasters, epidemic, pandemic, war, terrorism, government actions, regulatory changes, power outages, internet disruptions, cyberattacks, or failures of third-party service providers.

All notices to Asoobi under these Terms must be sent in writing to contact@asoobi.com. Notices from Asoobi to you may be delivered via email to your registered email address, via in-app notification, or by posting on the Platform. Notices are deemed received by you upon sending, if sent by email to your registered address.

Nothing in these Terms creates any agency, employment, franchise, joint venture, or partnership relationship between you and Asoobi. You and Asoobi are independent parties, and neither party has the authority to bind the other to any obligation or representation to third parties.

These Terms are drafted and published in the English language. Any translation provided for convenience shall not be legally binding. In the event of conflict between the English version and any translation, the English version shall prevail.

Section headings and titles are for reference and convenience only and do not affect the meaning or interpretation of any provision.

If you provide Asoobi with any feedback, suggestions, or ideas regarding the Platform, you hereby grant Asoobi an irrevocable, perpetual, royalty-free, worldwide licence to use, incorporate, and exploit such feedback for any purpose, without any compensation or attribution to you.

The Platform may, from time to time, offer Beta or experimental features provided on an "as is" basis without any warranty. Asoobi reserves the right to modify, discontinue, or retire any feature at any time without liability.

These Terms are for the benefit of you and Asoobi only, and do not create any rights enforceable by any third party, except for the Asoobi Parties specified in the Indemnification section.

These Terms are an electronic contract formed under the Indian Contract Act, 1872, and the Information Technology Act, 2000. Your acceptance of these Terms by clicking "Agree," "Register," or "Sign Up," or by continuing to use the Platform, constitutes a valid and binding electronic signature in accordance with the IT Act, 2000.

• Asoobi shall publish periodic transparency reports (at least annually) disclosing aggregate data on content removals, dispute outcomes, fraud actions, and government requests, in accordance with the IT Rules 2021.
• Users are encouraged to report vulnerabilities in the Platform's security responsibly by emailing contact@asoobi.com. Asoobi does not pursue legal action against good-faith security researchers who disclose vulnerabilities responsibly.

For any questions, concerns, grievances, or requests relating to these Terms or the Platform, please contact us through any of the following channels:

We typically respond to all enquiries within 5 (five) Working Days. For urgent grievances, please mark your email as urgent or use the Priority Support option in the Help Centre.

*© 2026 ASOOBI Private Limited. All Rights Reserved. These Terms & Conditions are the intellectual property of ASOOBI Private Limited. Unauthorised reproduction or distribution is prohibited. Made in India — Shaping the Creator Economy, From India.*