Lakhs of creators in India are working hard every day — but still getting ghosted by brands, waiting months to get paid, and managing everything over WhatsApp and Excel sheets. ASOOBI is here to change that. For good.
We saw the problem firsthand. We decided to fix it.
Creators in India were chasing brands on Instagram DMs, managing work over WhatsApp, and tracking payments in Excel sheets. Brands would ghost. Payments would come after 60 or 90 days — or sometimes not at all. The creator economy was worth thousands of crores, but had zero professional system behind it.
Doctors have hospital systems. Lawyers have case management tools. Even gig workers have apps. But a creator — someone who shoots, edits, plans campaigns, and negotiates deals — had nothing. No verified profile. No secure payment system. No work history. Just DMs and trust.
We decided to build the platform we always wished existed. A place where creators get a real work profile, brands find the right fit without wasting time, campaigns run properly with contracts and timelines, and money moves safely — every single time.
ASOOBI is now in beta, bringing in its first wave of serious creators and brands. We are building one deal at a time, one verified creator at a time. The goal is simple: make the creator economy as professional as any other industry in India.
These are not just good-sounding words. These are the decisions we make every day while building ASOOBI.
Every feature we build, every rule we make — we ask one question first: is this good for the creator? Creators are not just users on ASOOBI. They are the reason we exist.
No hidden charges. No confusing terms. Every review, every payment, every deal — clearly visible to both sides. What you see is exactly what you get.
Hard work is important. But working without a system is just chaos. We believe every creator deserves proper contracts, clear timelines, and tracked work — not just WhatsApp jugaad.
We hold both creators and brands accountable. If something goes wrong, we have a clear process that protects both parties equally — not just whoever has more money.
India has crores of creators. But most of them are still fighting the same basic battles — no proper work system, no payment security, no professional identity. That is exactly why ASOOBI exists.
“The creator economy is already big. It just needs a proper system behind it. That is what ASOOBI is building.”
It is not just a listing site. It is a full professional system for creators and brands.
Every creator on ASOOBI is identity-verified. Your profile is not just a pretty page — it shows your actual work, real reviews, and past deals.
No more managing campaigns on WhatsApp. Contracts, deliverables, revision notes — everything tracked in one clean workspace.
Money is held safely in escrow and released only after the work is done. Creators stop waiting. Brands stop worrying.
See what is actually working. Track reach, engagement, and results — not just likes and followers.
If something goes wrong between a creator and brand, we step in with a clear and fair process. Both sides are protected.
Brands can find the right creator based on niche, verified engagement, and actual work history — not just follower count.
We are in beta right now and carefully selecting our first set of creators and brands. If you are serious about doing creator collaborations the right way — this is your invitation.
