Privacy Policy
By accessing or using the Asoobi platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, processing, storage, and disclosure of your information as described herein.
This Privacy Policy explains how ASOOBI Private Limited ('Asoobi', 'we', 'our', or 'us') collects, uses, stores, shares, protects, and processes personal data when users access or use the Asoobi platform, including websites, mobile applications, APIs, dashboards, messaging systems, campaign tools, escrow systems, and related services.
This Privacy Policy is designed to comply with applicable laws including the Digital Personal Data Protection Act, 2023 (India), Information Technology Act, 2000, Information Technology Rules, GDPR where applicable, Consumer Protection laws, taxation and financial compliance obligations, and other applicable data protection regulations.
1. Information We Collect
- Identity information including full name, username, profile photo, gender (optional), date of birth, and government-issued identification documents for KYC verification.
- Contact information including email address, phone number, postal address, billing address, and communication preferences.
- Professional and profile information including creator niche, portfolio, social media handles, audience metrics, pricing, biography, business details, GST number, PAN, company information, and campaign preferences.
- Financial and transaction data including payout details, bank account details, UPI identifiers, invoices, escrow transactions, deal history, payment history, taxation information, TDS records, refunds, and dispute records.
- Content and communications including messages exchanged through the platform, campaign briefs, submitted deliverables, uploaded files, reviews, support conversations, and user-generated content.
- Technical information including IP address, browser type, operating system, device identifiers, cookies, app usage logs, session information, crash reports, and analytics data.
- Social media and third-party platform data where users connect social accounts or provide public creator metrics.
2. Legal Basis for Processing
- We process data based on user consent, performance of contractual obligations, legitimate business interests, compliance with legal obligations, fraud prevention, dispute resolution, platform security, taxation requirements, and regulatory compliance.
- For users located in jurisdictions where GDPR applies, processing may rely on Article 6 lawful bases including consent, contract performance, legitimate interests, legal obligations, and protection against fraud or abuse.
3. How We Use Personal Data
- Provide, maintain, operate, and improve the Asoobi platform and services.
- Enable creator-brand collaborations, campaign management, messaging, escrow systems, and payout workflows.
- Verify identity, conduct KYC checks, prevent fraud, detect fake engagement, and maintain platform trust and safety.
- Process payments, withdrawals, taxes, invoices, refunds, and TDS compliance.
- Provide customer support and resolve disputes between users.
- Send transactional emails, OTPs, invoices, payment alerts, security notifications, campaign updates, and support communications.
- Send marketing emails, SMS, WhatsApp messages, push notifications, newsletters, promotional campaigns, and product announcements where permitted by law.
- Conduct analytics, machine learning, personalization, recommendation systems, fraud detection, and platform optimization.
- Comply with legal requests, law enforcement requirements, court orders, taxation obligations, and regulatory compliance.
4. Marketing Communications
- Users may receive marketing communications including promotional emails, SMS, WhatsApp updates, push notifications, product announcements, newsletters, feature updates, event invitations, and campaign opportunities.
- Users may opt out of marketing communications at any time through account settings, unsubscribe links, notification preferences, device settings, or by contacting support.
- Transactional and security-related communications may still be sent even if marketing preferences are disabled, where necessary for account operation, legal compliance, or security purposes.
6. Data Sharing and Disclosure
- We do not sell personal data.
- We may share information with payment gateways, banking partners, cloud providers, analytics providers, communication providers, KYC vendors, fraud detection vendors, legal advisors, auditors, regulators, and law enforcement authorities where necessary.
- Creator profile information, public metrics, portfolio content, and campaign-related details may be visible to brands using the platform.
- We may disclose information where required by law, legal process, regulatory obligation, tax authority request, or to protect platform rights, users, or public safety.
- In case of merger, acquisition, restructuring, investment, or sale of assets, user data may be transferred subject to applicable law.
7. User Rights
- Users may access, correct, update, download, or request deletion of their personal data subject to legal limitations.
- Users may withdraw consent for optional processing activities where consent forms the legal basis.
- Users may object to certain processing activities or request restriction of processing where applicable under GDPR or local law.
- Users may request a copy of their data or portability where legally applicable.
- Users may manage notification preferences and marketing communication settings directly through platform settings.
8. Account Deletion and Right to Erasure
- Users may permanently request deletion of their account at any time through account settings.
- Upon deletion request, the account may enter a temporary recovery or grace period before permanent deactivation.
- Certain data may continue to be retained after account deletion where legally required or reasonably necessary for legitimate business purposes including dispute resolution, fraud prevention, taxation, TDS compliance, escrow audits, legal claims, platform abuse prevention, financial reconciliation, regulatory obligations, security investigations, and enforcement of agreements.
- Examples of retained information may include transaction records, deal history, invoices, taxation records, payout logs, dispute records, audit logs, communication metadata, fraud signals, and legal compliance records.
- Retained records are access-restricted and processed only for lawful retention purposes.
- Where possible, retained records may be minimized, archived, pseudonymized, or separated from active platform systems.
9. Data Retention
- Personal data is retained only for as long as necessary for the purposes described in this Privacy Policy.
- Financial records, invoices, escrow transactions, taxation records, and TDS-related records may be retained for up to 7 years or longer where required by applicable law.
- Fraud prevention, security logs, dispute records, and platform abuse investigations may be retained for reasonable periods necessary to protect the platform and comply with legal obligations.
- Inactive accounts may be archived or anonymized after prolonged inactivity.
- Aggregated or anonymized data that cannot reasonably identify individuals may be retained indefinitely for analytics, research, fraud detection, and platform improvement.
10. International Data Transfers
- Asoobi may store or process data in India or other jurisdictions through trusted infrastructure providers and service providers.
- Where international transfers occur, Asoobi will implement reasonable contractual, technical, and organizational safeguards as required under applicable law.
11. Data Security
- Asoobi implements industry-standard technical and organizational safeguards including encryption, secure payment handling, access controls, audit logging, authentication systems, role-based permissions, monitoring systems, and periodic security reviews.
- Despite reasonable safeguards, no system can guarantee absolute security and users acknowledge that internet-based services inherently carry some risk.
12. Children's Privacy
- The platform is not intended for children under the age of 18 for transactional use.
- We do not knowingly collect personal data from children in violation of applicable laws.
- If we become aware that unauthorized child data has been collected, we may delete such data and terminate associated accounts.
14. Automated Processing and Fraud Detection
- Asoobi may use automated systems, machine learning tools, and algorithmic models to detect fraud, fake engagement, suspicious transactions, spam, abuse, policy violations, and security threats.
- Automated systems may also be used for creator discovery, campaign matching, recommendation systems, and ranking improvements.
15. Compliance, Law Enforcement, and Legal Requests
- We may preserve, review, and disclose information where required to comply with applicable law, taxation obligations, government requests, law enforcement investigations, court orders, arbitration proceedings, or regulatory requirements.
- We may also preserve evidence relevant to disputes, fraud investigations, and enforcement of legal rights.
16. Changes to this Privacy Policy
- We may update this Privacy Policy periodically to reflect changes in law, platform features, security practices, or business operations.
- Material changes may be communicated through email, push notification, website banners, or in-app notices.
- Continued use of the platform after updates constitutes acceptance of the revised Privacy Policy.
17. Contact Information
- For privacy-related questions, legal notices, data requests, or complaints, users may contact ASOOBI Private Limited through official support channels or designated privacy contact emails published on the platform.
Asoobi retains limited records after account deletion strictly where necessary for taxation, escrow reconciliation, dispute handling, fraud prevention, legal defense, regulatory compliance, and enforcement of agreements. Such retention is considered a legitimate legal and business necessity under applicable data protection laws.
Asoobi Privacy Policy · v1.0.0